The Identity Shifts Required for the Next Level of Business Growth with Gaby Abrams

Listen to the Full Episode on Spotify

There are moments in life and business when everything looks fine on the outside, yet something inside begins to stir. A quiet question starts to surface. Is this really it? Is there more I am meant to share, more I am meant to become?

In this episode of the School of Becoming podcast, Tracy sits down with Gaby Abrams for a deeply honest conversation about identity, evolution, visibility, and the inner shifts that shape real success. This is not a discussion about tactics or strategies. It is about the internal becoming process that precedes every meaningful expansion in business, leadership, and life.

From Doing Everything Right to Feeling the Pull for More

Gaby’s journey did not begin in the coaching or personal development space. Before becoming a six figure founder and certified hypnotherapist, she was a lawyer. Later, she built a successful stationery and design business after having her first son, growing it to six figures over five years.

On paper, everything worked. The business was successful. The path made sense. Yet beneath the surface, something felt unfinished.

Gaby describes feeling an itch for more. Not more money or more recognition, but more expression. More truth. More depth. She felt a growing desire to share what she had learned about entrepreneurship, growth, and identity. At the same time, fear surfaced. Fear of starting over. Fear of being seen differently. Fear of stepping into a new version of herself without a clear blueprint.

Then the world shifted. COVID arrived, the event industry collapsed overnight, and the opportunity to stay safe inside what was familiar disappeared. That moment forced a choice. Either stay where she was, or step fully into the next evolution she had been quietly sensing.

Finding Alignment Before Finding a Strategy

It was during this season that Gaby found Tracy through an online experience centered on transformation and identity. What stood out was not a formula or promise of fast results. It was energy. Movement. A sense of momentum grounded in healing rather than hustle.

For Gaby, that experience became a turning point. Not because it gave her a new plan, but because it gave her permission. Permission to show up differently. Permission to blend strategy with intuition. Permission to be both analytical and deeply embodied.

This permission sparked a realization that would shape everything moving forward. You do not need to fit into an existing mold to be successful. You can create a category of one by doing the work in a way that reflects who you truly are.

Visibility Is Not About Being Seen, It Is About Feeling Safe

One of the most powerful moments in the conversation centers on a question Gaby once asked during a live coaching call. How do you stand out when you are not even sure who you are becoming yet? How do you make your presence felt when you feel invisible or uncertain?

At the heart of that question was something deeper. A fear many women carry quietly. Will I ever be seen the way I want to be seen? Will I ever be experienced the way I want to be experienced? Or will I always be hiding parts of myself to stay safe?

Tracy reflects on this by naming an important distinction. Visibility is not just about being looked at. It is about feeling safe being seen and heard. Growth often requires moving from hiding to visibility, and then from visibility to safety within that visibility.

Growth Does Not Add More, It Strips Away

One of the biggest myths in entrepreneurship is that growth means adding more. More offers. More effort. More layers. In reality, every meaningful up level often brings the opposite experience.

Gaby explains that each evolution she has gone through required letting go. Letting go of identities that once felt essential. Letting go of roles that once provided security. Letting go of stories about how things were supposed to look.

What once felt like all of her began to feel fragmented, not because something was wrong, but because something larger was trying to come through. Growth became a process of simplification. Of shedding identity security blankets. Of allowing the most honest version of herself to emerge with less performance and more clarity.

Becoming Is a Process of Remembering

Tracy shares a story that beautifully captures this idea. The story of the Golden Buddha covered in layers of mud. Beneath all that weight was gold, always present, simply hidden.

Becoming is not about becoming someone new. It is about remembering who you were before the layers were added. Before the expectations. Before the roles. Before the rules.

This remembrance is not passive. It is a conscious, creative process. It invites questions like who am I becoming now? How does she walk? How does she speak? How does she lead? It is not about fixing yourself. It is about honoring your evolution.

Entrepreneurship as the Medium for Evolution

Entrepreneurship, as Tracy describes it, is rarely just about business. It becomes the medium through which personal evolution takes place. It brings challenges, mirrors, and moments that demand growth.

The work is not to reach a final destination where everything feels complete. There is no moment where you are finished. The journey itself is the point.

This is why entrepreneurship can feel painful when approached with rigidity. The only constant is change. Markets shift. Culture evolves. What worked five years ago often does not work today. Growth requires adaptability, presence, and a willingness to respond rather than cling.

Cultural Authority and the Role of Communication

As Gaby evolved internally, the way she communicated her work had to evolve as well. She began to see branding, marketing, and visibility through a broader lens. Not just as tools for selling, but as vehicles for shaping culture.

Communication is not only about words. It is about how ideas are felt. How content lands in the body. How messages create resonance and trust at a subconscious level.

This realization led to the creation of The Gaby Edit, a digital magazine designed to be experienced rather than consumed quickly. It reflects Gaby’s belief that true authority comes from alignment, depth, and storytelling that engages the full human experience.

Why the Dreams You Thought Were Too Big Are Now Too Small

As the conversation comes to a close, Gaby offers a powerful reflection. The pace of culture is accelerating faster than most people are prepared for. Inner work has never been more important.

For the first time in history, many of the dreams women once believed were impossible are no longer unreachable. In fact, they may now be too small.

The invitation is to expand vision, take aligned risks, and lead with integrity. To allow innovation and leadership to emerge not from fear or pressure, but from deep alignment with self and world.

A Reminder for Women Who Feel the Shift

If you feel the tension of outgrowing old versions of yourself, this conversation is for you. If success no longer feels fulfilling in the way it once did, you are not broken. You are evolving.

Becoming asks for courage. Presence. Honesty. It asks you to trust that what is shedding is making space for something more true.

And when you allow that process to unfold, the ripple effect extends far beyond you.

Connect with Gaby:

Download The Gaby Edit (digital magazine experience): https://www.gabyabrams.com/the-gaby-edit/
Connect with Gaby on Instagram: @gabyabrams
Learn more about Gaby’s work: https://www.gabyabrams.com/

Join the Disco Ball Effect:

The Disco Ball Effect is a five day virtual experience designed to recalibrate the nervous system, expand identity, and support sustainable embodiment. It is structured intentionally to include teaching, integration, recalibration, and embodiment so that change lands and lasts. Join us here.

This year will not feel different until you are different. Not different goals. Not different plans. A different version of you.

This is the year you stop dimming and start leading from your light.